ALEX ROSTA
AWARD WINNING CREATIVE DIRECTOR with a PASSION for BRAND EXPERIENCEs
Hello! I'm a seasoned creative leader with a decade of award-winning expertise in crafting unforgettable marketing and brand experiences.
With a passion for bridging the gap between humans and brands, I thrive on the power of disruptive concepts and cutting-edge experience design.
CASES
EN GÅNG I TIDEN
GETSWISH AB
As a part of celebrating Swish 10 year anniversary, we made a film on situations where the service would be of great… service…
The films where awarded gold in the Publishing Prize and came in third place at Brand Film Awards in London.
You be you
Scandinavian Airlines
SAS approached us with a clear mission: create a concept for their Diversity & Inclusion team and activate their PRIDE sponsorship across all channels — internal and external.
Our answer was ‘You Be You’ — a bold statement of support for individuality, transformation, and freedom of expression. With SAS, you’re not just traveling; you’re transforming. Whether you’re a jetsetter, trendsetter, business Queen or Pride King, SAS is here to support your journey — wherever it takes you and whoever you choose to be.
The concept rolled out across internal comms, social, PR, and Pride activations — uniting staff and travelers under one inclusive banner. ‘You Be You’ didn’t just speak to the LGBTQIA+ community; it celebrated the power of being unapologetically yourself, in motion.
NORDEA OPEN TENNIS
Nordea
Nordea went in as a title sponsor for the APT tour in Båstad, Sweden. Our assignment was to create a brand experience platform for that roll out. We created everything from the new logo, all physical branding and activations.
A GOLDEN ODYSSEY
Möet
As part of Moët’s mission to be the brightest sparkle in any room, we created a 7-meter tall LED neon bottle — a glowing icon of celebration that couldn’t be ignored. The custom-built installation, paired with a premium production that transformed several rooms into immersive Moët experiences, elevated the brand to new heights. The result? National news coverage, major social media buzz, and a champagne moment that truly owned the spotlight
Sveriges bästa trekant
PepsiCo & Doritos
Doritos is no stranger to bold moves. So when they asked us to shake up Sweden’s festival scene and grow market share from 3% to 15%, we leaned into the one thing that’s always set them apart: the triangle.
In Swedish, “trekant” doesn’t just mean triangle — it also means threesome. That cheeky double meaning became the perfect provocation for a snack brand that thrives on pushing limits.
The result? Doritos landed in the top 3 for brand awareness at every festival, dominated the snack scene with over 90% audience engagement, and saw a 43% market penetration increase — smashing targets by 87%. Not bad for a shape.
